BridgerStores, Simple, Faster and Reliable online market.
- BridgerStores
- May 31, 2019
- 2 min read
Although the Kenyan eCommerce industry is a gold-rush with an unwavering influx of online marketplaces, there are a few eCommerce websites positioned to walk the journey. Starting an eCommerce business might be as easy as it sounds, but unpredictable challenges of this startup make most starters to quit. eCommerce does not just require BIG MONEY, it requires a plethora of resources with a seriously backed-up strategy. Without a consistent website management and updates, any eCommerce business would be as good as dead.
BridgerStores is one of the slowly growing eCommerce businesses started around Oct, 2017. This platform has listed only the products that they are able to outsource locally and deliver to the customers within the shortest time possible. This online market was founded by Rogers Olare, and is still controlled by him and a few friends. Unlike most of these sporadic online marketplaces, the founder of BridgerStores has employed a relentless yet reluctant strategy to his business. BridgerStores is non-aggressive but adaptive to the customer needs and expectations.
According to BridgerStores C.E.O, BridgerStores analyses each and every sale experience and studies the consumer reactions and purchasing behaviors. This helps in understanding consumers' purchasing intentions thus, helping BridgerStores identify its potential customers.
BridgerStores has also given its customers a wide range of products that they can select from. With a choice of generic and original (authentic) products, the consumers are able to go for the product quality they so wish. This has helped BridgerStores to avoid customer complains on unexpected quality. Duping customers is a major concern for most local eCommerce. When a customer is duped, the sale of a particular product is affected severely. As such, a company poised to stay longer like BridgerStores, considers product quality to be paramount.
BridgerStores has its research on product development underway. This eCommerce business has also had proposals and strategy for footwear development and production in less than five years. This strategy will help BridgerStores to start retailing some of its products to consumers. Nonetheless, the production of footwear will not bar this company from retailing some of the readily available consumer products, in fact, BridgerStores plans to partner with large scale wholesalers abroad with the view of helping customers import their products.
Moreover, BridgerStores is venturing into delivery business. The proposed service will start as soon as possible. According to Rogers Olare, BridgerStores will help majority of consumers and third-party traders to deliver their products safely to their customers. However, BridgerStores is a slowly growing online market that ensures that sales are organic as much as the product quality.
Author:
Ronny Isaac
Issue No. 00031
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